Transformation of Chinese Newspaper Companies by Miao Huang

Author:Miao Huang [Huang, Miao]
Language: eng
Format: epub
Tags: Business & Economics, Industries, Media & Communications, Language Arts & Disciplines, Journalism, Social Science, Media Studies
ISBN: 9780429663055
Google: r6l-DwAAQBAJ
Publisher: Routledge
Published: 2018-12-12T03:44:36+00:00

5 Transformation of production

This chapter is concerned with how production activities in Chinese newspaper companies are changing in the course of industry transformation. Drawing on the case studies of QNC and NNC, the questions it sets out to address are as follows: how content production related to the new businesses is changing in response to the integration of digitisation and commercialisation. Specifically, it deals with three sub-questions: in what ways have content production processes changed because of digital and networking technologies? To what extent are editorial and commercial activities now more closely integrated? And how is content affected by the industry transformation and commercial integration? This discussion of production activities in this chapter is based on the analysis of the managerial conditions in the previous chapter. Then, the findings of these two chapters, which are organisational management and content production, respectively, will be compared with the government policies in the next chapter.

Content production is affected by trends of industry transformation. In the Chinese circumstance, commercialisation and digitisation are two trends bringing profound influences on the content production of metropolitan newspaper companies. In QNC and NNC, the changes in management, which were discussed in the last chapter, generate different implications on the content production of the two newspaper companies. With the corporate expansion, QNC and NNC extend their activities to new areas where the value of content production can be re-exploited. After the organisational restructuring, the two companies build up new organisational units in which editorial and commercial activities are integrated. As these two changes in management occurred, the newspaper practitioners, including content producers, need to adjust the cognition of their professional behaviours and adapt to the new working environment. In brief, the changes in content production in this chapter take place in the context formed by the changed managerial strategies that were analysed in the previous chapter.

In order to examine the changes in newspaper production affected by the practice of new businesses, this chapter comprises three sections: the industry transformation in newspaper production, the integration of editorial and commercial activities and the discourse analysis of promotional articles. The first two sections are concerned with the changes in the production process, and the last section examines the results of the changed production, namely the content products. With the investigation of both processes and results, this chapter aims to reveal the changes in production comprehensively.

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